Heraclitus, a Greek philosopher who lived around 500 BCE, is the man credited with the quote, “The only constant in life is change.”
Without indulging in my usual philosophical rant on how this principle applies to life, I’ll get straight to the point. I’m changing some things around here. Get Your Balls Back is no longer being offered until further notice. I’ve removed several features from my website, and I’ve closed registration on the forums, since most of the registrations so far have been spammers, and the six real people that are registered don’t ever post. I’m closing down my e-mail newsletter account, since I see no point in paying for that until I’m ready to use it again.
I’m not sure exactly what happened, but the last two Get Your Balls Back workshops have seen zero interest. I don’t know whether people don’t like the new 3-day format, or perhaps I kicked the price up a little too high, or perhaps the planets are just aligned wrong.
Regardless, it’s quite discouraging, and it’s making me question what the hell I think I’m doing.
I’m all too aware that I have no business experience, and I knew that when I started. I’ve realized that I don’t have a cohesive brand that conveys what I represent to those who might be looking for my services. I don’t even really have a good business model to base a brand on; just one free support group and one paid workshop. Compared to the dozens of programs and products that most coaches have to offer, I’m barely even on the field. My website needs a huge facelift, because it’s freaking slow and not visually appealing in certain ways.
On top of that, I think I’m still searching for my true niche, my “calling”, if you will. Sure, “men who want their balls back” is a great niche, one that not too many people are serving, but I still feel like there’s a deeper need for what I have to offer, and I haven’t quite found it yet. So I’m trying to match the wisdom and tools that I know with the pain that men might want my help with, and I’m honestly having trouble with it. The things I can offer are actually pretty broad, and could easily apply to many different contexts in a man’s life. But in business, broad is bad.
I know this isn’t the most inspiring, optimistic article. But it is what it is. If I had to pick any one core message to represent, it would be authenticity. Being real. Accepting what is. Expressing yourself honestly. And that’s what this is right now. This is where I really am. It kind of sucks, and it’s not very pretty, but it’s real.
I’ve accepted that I still have a lot of learning to do, and that it will probably take me 3-5 years to get to where I feel like I have some small competence. So I’m not giving up, by any means. I just need to take a breather, process what I’ve learned this year, and figure out what direction I want to go next.
See you on the other side.